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Machine to Machine Service - Bookmakers

With the Grand National in sight, BT Wholesale were a sure bet.

The challenge

A betting shop quickly needed on-site 3G services. 

The solution

A 48-hour turnaround to provide a Machine to Machine (M2M) service. 

The results

The bookmaker had their store up and running ahead of the Grand National and were able to keep their betting customers happy.

The challenge


The challenge


One of the biggest sporting events was on the horizon and one of the country’s largest bookmakers needed to get a store up and running. Quickly. BT Wholesale were on hand to help. 


Three days before the event, the bookmakers got in touch and required a Machine to Machine (M2M) service to be in place within 48 hours, that could deliver on-site 3G services enabling bets to be placed




Bookmakers/ Gambling Industry 


Organisation size

Medium (50 – 999 employees)


Customer business size

Small(6 - 50 employees)


Products and Services

Machine to Machine (M2M) Connectivity

Training and tools

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“Our customers are relying on us to advise them on the best technologies and they trust BT Wholesale to advise us to get it right”

The solution


The solution


Addressing problems with a quick-start solution

Following a site problem that resulted in a loss of service to the shop, BT Wholesale recommended our Rapid Deployable Network solution. By supplying the bookmaker with a small, pre-configured router fitted with a 3G SIM card, we replicated the way fixed connectivity works. This meant all bets placed locally went via BT’s router straight to the bookmaker’s head office. 

Products and services used


Machine to Machine (M2M) Connectivity

Provide customers with a connectivity in an unconnected environment with Rapid Deployable Networks.


More about Machine to Machine (M2M) Connectivity


Training and tools

Our sales tools and training services will enable you and your staff to sell more, increase revenue and grow your business.


More about Training and tools


The results

The results


Following such an impressively quick turnaround from BT Wholesale, the bookmaker was up and running in time for the Grand National, serving customers quickly.


“At one of the busiest times of the year, we met the need for a speedy turnaround with our Rapid Deployment solution.”

BT M2M Technical Services Manager

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