The challenge
A betting shop quickly needed on-site 3G services.
KEEPING OUR CUSTOMERS CONNECTED
Machine to Machine Service - Bookmakers
With the Grand National in sight, BT Wholesale were a sure bet.
The solution
A 48-hour turnaround to provide a Machine to Machine (M2M) service.
The results
The bookmaker had their store up and running ahead of the Grand National and were able to keep their betting customers happy.
The challenge
The challenge
One of the biggest sporting events was on the horizon and one of the country’s largest bookmakers needed to get a store up and running. Quickly. BT Wholesale were on hand to help.
Three days before the event, the bookmakers got in touch and required a Machine to Machine (M2M) service to be in place within 48 hours, that could deliver on-site 3G services enabling bets to be placed
Bookmakers
Sector
Bookmakers/ Gambling Industry
Organisation size
Medium (50 – 999 employees)
Customer business size
Small(6 - 50 employees)
Products and Services
“Our customers are relying on us to advise them on the best technologies and they trust BT Wholesale to advise us to get it right”
The solution
The solution
Addressing problems with a quick-start solution
Following a site problem that resulted in a loss of service to the shop, BT Wholesale recommended our Rapid Deployable Network solution. By supplying the bookmaker with a small, pre-configured router fitted with a 3G SIM card, we replicated the way fixed connectivity works. This meant all bets placed locally went via BT’s router straight to the bookmaker’s head office.
Products and services used
Machine to Machine (M2M) Connectivity
Provide customers with a connectivity in an unconnected environment with Rapid Deployable Networks.
Training and tools
Our sales tools and training services will enable you and your staff to sell more, increase revenue and grow your business.
The results
The results
Following such an impressively quick turnaround from BT Wholesale, the bookmaker was up and running in time for the Grand National, serving customers quickly.
“At one of the busiest times of the year, we met the need for a speedy turnaround with our Rapid Deployment solution.”
BT M2M Technical Services Manager
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