Towards the end of 2021, Ofcom announced its intention to bring in new “One Touch Switch” rules for telecom companies. Under these requirements, broadband and landline firms need to offer residential customers a simplified process for changing suppliers.
Ofcom’s research has shown that many users (41%) are put off switching due to the hassle of contacting more than one supplier. A similar number (43%) think it will take too long.
One Touch Switch is designed to change that, offering customers a clear and consistent experience, regardless of which network providers are involved. As well as removing the existing Notification of Transfer process, One Touch Switch will be gaining-provider led (GPL), meaning the new supplier is responsible for making sure a requested switch happens.
It should all be ready for customers by spring 2023.