Connectivity and a reliable underlying network for business functionality was shown in our research to be recognised. As the PSTN switch-off swiftly approaches, now is the time for you to let customers know about the all-IP future.
Great news - three in ten business respondents have identified a shift to all-IP as an immediate priority. Drivers for IP migration include simplicity, speed, flexibility, and reliability of communications as key pillars that can be used to fuel digital motivations and sell related services.
While there is a broad understanding of all-IP benefits, partners must focus on injecting urgency into the move, as many businesses still report internal resistance to migrations. The digital ‘switch-on’ is coming and if you don’t wake up your customers to this, then a competitor will.
Partners are doing a brilliant job. To continue to build on, and therefore benefit from, customers’ digital appetite, all must elevate customer experience by providing personalised communications and services and raise the stakes around all-IP.