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Work faster and smarter with our APIs

Bring speed and efficiency to your business with intelligent, automated order journeys.

What are APIs?

API stands for ‘application programming interface’. Essentially, APIs provide a gateway between systems, enabling them to exchange information.


Working in the background, they’re an integral part of most web apps, from Amazon to Zoom.

Take a closer look

Find out why, when and how our APIs will make a difference to your ordering experience.

How can APIs help you?

Reduce manual tasks

By linking your systems directly to ours, you don’t have to enter orders twice. What’s more, APIs can automate parts of the order journey for you.

Improve your service

Better order journeys for you means better service for your customers. You can even give them self-serve platforms to complete orders themselves.

Save money

Easier, faster ordering means you can save money on man hours, so you can grow your business faster.

Verify data

Avoid issues later by automatically verifying order data earlier in the journey.

Explore our range of APIs

We offer a growing selection of APIs for a wide range of solutions – including Wholesale Hosted Communications, Ethernet and Broadband One.


They let you pass orders directly to our systems at any stage of the sales cycle while keeping you in the driving seat. Using our APIs, you can get all the same functionality you’d get with a traditional portal-based transaction.

How to get started with APIs

You’ll need development skills in your business to use APIs. Once your developers are ready to get started, they can browse the APIs in our developer portal. There they’ll find documentation and sample payloads, and they can create an account to get access to the relevant keys and token.


  • Without APIs, you can waste time, effort and money with unnecessary issues such as manual and double-key entries. In a recent survey, API management came out as a key priority for customers’ digital transformation strategies*.

    *Source: Omdia 2021 ICT eEnterprise Insights - UK telecoms (fixed, mobile, cable)

  • With our APIs, you can fulfil orders from your systems and pass orders to ours. Your customers can order directly from your digital marketplace. All of our APIs comply with TeleManagement Forum (TMF) standards.

  • With APIs, ordering is faster, easier and cheaper - for both you and your customers. So it’ll be even easier to do business with us. The APIs will also give you better order management and in-life management.

  • Our APIs are free to use and we don’t charge for integration. However, you’ll first need your own digital marketplace. To create it, you’ll need to build the front-end app/interface.

  • So far, we’ve launched APIs for Broadband One, Ethernet and Hosted Communications. Others will follow in the future. 

Want to know more?

Check out our APIs knowledge centre for how-to guides, troubleshooting tips and more.