We partnered with Ecotricity to help them to expand their services - specifically telecommunications.
Ecotricity, headquartered in Stroud, Gloucestershire, was founded in 1996 as the world’s first green electricity company, tackling the UK’s biggest source of carbon emissions – conventional electricity generation. It operates a unique business model of turning “bills to mills” where profits from its energy service are ploughed back into creating new sources of sustainable energy. Today, the company supplies wind, sun and sea powered electricity services to 200,000 UK consumers and businesses. It operates on eco-friendly policies such as being anti-fracking, running the UK’s largest e-vehicle charging station network and even owning the 100% vegan Forest Green Rovers, described by FIFA as “the world’s greenest football club”.
To build on its success as a utility, Ecotricity wanted to expand its services and saw telecommunications as a natural way forward. Under the Ecotalk brand it began offering mobile services from last year and it plans to add broadband services from late this year after a soft launch scheduled for October.
In line with its environmental heritage, Ecotalk will contribute profits from the venture to buying land and giving it back to nature to help “put the bee back in Britain”.
Ecotalk’s Dawson is not making any business forecasts as yet but he says that consumers and companies who take an ethical view are obvious targets for the broadband offering.
Following the existing mobile offering and imminent broadband offer, Dawson expects that the relationship with BT will be extended to cover fixed-line services at some point in the future.
“We’re just starting with fixed and mobile but I don’t think it’s a huge leap of faith and Ofcom’s text-to-switch reforms that let you swap providers via a simple SMS message will make it far easier for customers. People are becoming more conscious of what’s happening in the world and asking why they are buying from people who aren’t particularly ethical. Our services will appeal to those people.”