In his theory of evolution, Charles Darwin suggested that those species who survive are the ones who best understand their environment and successfully adapt to it. As businesses strive to transform to the digital challenges of today, I believe this idea of what survival means is acutely relevant. To survive in our new and evolving digital world, businesses need to be more agile. That’s why we’re making strides and changes in BT Wholesale.
So what does this really mean?
For many years, we’ve been the elder statesman of the industry. We foster great innovation and we have a fantastic product portfolio. But if we’re being honest, we’ve been a bit introverted.
So we’re switching things up. If we want Wholesale to become the most customer-centric, agile and disruptive player in the market, we have to challenge the status quo.
Firstly, we’re looking at where the market’s going. We want to keep everything that’s great about BT, but we know we need to constantly evolve to support our partners better in this dynamic marketplace. If you think about it, we’ve been here before. We wouldn’t have been around for so long if we hadn’t adapted along the way.
As a group, we’ve proven we can be the challenger brand that makes unexpected decisions. Just think back to 2015 with the acquisition of EE. And before that, in 2013, we setup BT Sport. Who would have thought that anyone would dare to take on Sky and acquire the rights to the Premier League and Champions League football. And not only that, made a huge success of it. BT Sport was built in just nine months. We built the infrastructure, not only in the network, but also the live production studios. We signed all of our talent contracts and recruited several hundred people to deliver what you watch today.
I want to build on that in Wholesale. The team and I want this bravery and agility to be part of our DNA as well.
We don’t just want to change, we have to change. The traditional connectivity market is pretty flat, with declining revenues and margins. So it’s imperative that we (and the rest of the market) move away from older technologies that are becoming obsolete. We need to embrace the new.