To develop a platform that allowed them to scale, advance and diversify their services.
Spoke needed to stay at the top of the sector and grow their business. They wanted to scale, advance and diversify their service as well as develop a platform from which they could innovate. They understood that doing so would require an upgrade from the existing technology, as well as investment. For example, if they were going to support a live broadcast with members of the public dialling in to donate, they’d need a flexible system that allowed them to scale in real-time depending on their needs.
While they knew what support they needed, they didn’t want to lose any functionality during the transfer from their legacy technology to IP, and they were keen to develop the solution in partnership with us.
Reflecting on the results of the first use with a customer, Gurmail was delighted with the performance. “All worked perfectly well on the night. We were able to deal with very large number of calls simultaneously on the SIP network and not one call was lost. The quality was fantastic. With the old system we would have experienced delays and the audio would have suffered too but it was flawless”.
We were proud to showcase an industry innovator and be the first to market with a customer’s core projects. With the collaborative approach to developing and delivering the technology they are able to reach their vision for their business. As Tom Hines, Spoke’s Media Services Director says, “the first push of the technology was focused on one vertical, but we’re now confident that we can apply it to lots of other sectors and replicate the success.”
Damon is very clear, “Working with BT Wholesale gave us the confidence to invest in our technology platform and make it state of the art. We’ve taken the functionality far beyond that of our old platforms and avoided an expensive upgrade. Not only have we been able to greenlight investment, we’ve also future proofed our capabilities and are able to consider opportunities that we would never have had on the old tech because it was too prohibitive and lacked functionality. Now, we can go after business that we couldn’t have typically reached in the past and meet specific requirements from clients because we have far more flexibility”.
He concludes, “Having identified a gap in the market and building on our long standing relationship, BT and Spoke collaborated to create an exciting new platform. This offers our customers a seamless multi- channel payment gateway solution using BT’s SIP architecture which has already delivered impressive results”.
Paul Barter, Media & Broadcast Head of Sales, added, “it’s great to collaborate with Damon, Gurmail and the Spoke team in helping to guide their success. Through making it easy to move from legacy systems to our Managed SIP service, this allows Spoke access to more scalable and flexible bandwidth, and offers them new apps and lower cost of ownership. It enables Spoke to innovate with new services and keep their position as a market leading service provider with their capabilities and are able to consider opportunities that we would media customers.”
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