BT Wholesale

URU ("You are you")

Enquire Forward

This automated online identity verification service is designed for companies that need to check the validity of each customer's claim to identity and address as a guard against the fast increasing problem of identity theft. The service is embedded behind your existing online registration or application systems to provide real- time identity authentication. It therefore streamlines and helps automate the complete process, making your customers active sooner and assuring them a better experience at your website.


URU offers:


  • Fast and comprehensive identity checking against national reference databases that include DVLA, Passport Office, utility companies, telephone and financial industry datasets.
  • Full control - you decide how you react to the score the system generates for each customer.
  • Cost effectiveness - charging is by transaction.
  • Security and confidentiality assured for your customers.
  • Comprehensive support - 24/7 operations and helpdesk.
  • Independent audit trail for vital management information.
  • Easy setup, access and use online.
Business Continuity Management