13 June 2008
Permission should be sought from people who surf the web by internet service providers (ISPs) which want to use their traffic data is used, a pressure group based in the US has argued.
The Center for Democracy & Technology (CDT) has said that internet users should be able to have a choice in whether they are targeted with adverts based on their browsing preferences.
In addition, CDT has also suggested that as soon as an internet customer has signalled that they no longer wish for their data to be collected, this should be actioned by the ISP.
In a statement the organisation said: "CDT suggests that ISPs engaged in such practices be required to provide unavoidable notice and obtain affirmative, express opt-in consent."
CDT made its comments in the run-up to updates made by the Network Advertising Initiative (NAI) to its self-regulatory code of conduct for online behavioural advertising.
"We had hoped that the NAI would regularly update its principles and, in recent years, as technological evolution has accelerated and consolidation among online advertising companies has taken hold, we have urged the NAI to revisit its principles to resolve the issues present in the original version and to address emerging issues in the marketplace," CDT added.
<br/>
Organisations 'Focusing on Existing IT Systems'
IT departments have shifted from investing in new IT systems to spending money making .....
Outsourcing Industry Outlook 'Remains Positive'
The outsourcing industry will grow over the next 18 months, despite the downcast economic .....
Business Continuity Threats 'Hard to Avoid'
With the cost of data protection what it is, enterprises would find it virtually .....
The newest version of the Firefox open-source internet browser was downloaded more than eight .....
New iPhone 'to be Popular with Business Users'
Since it was first launched, the iPhone has proved to be a popular device, .....
Air Travel 'First Truly Web-Enabled Industry'
The air transport industry was the first to fully automate its processes and embrace .....
UK Broadband Speeds 'Congested'
British business and consumer broadband users are suffering from slower speeds during peak times, .....
Organisations 'Confused Over UC'
Most organisations remain confused about the precise definition and benefits to be derived from .....
BCS Announces New IT Industry Awards
The British Computer Society (BCS) has announced two new categories that will be included .....
Internet 'Opening Up Graduate Opportunities'
The internet has made it easier than ever before for graduates to see the .....
UK Firms Leaving Security Holes
British firms are not doing enough to protect themselves from the threat of IT .....
DAM Solutions 'Attracting Greater Interest'
As business interest in digital asset management (DAM) applications continues to grow, the global .....
Companies Warned on Future of Internet
Experts speaking at a recent European conference have warned that urgent action needs to .....
Outdated Technology Costing UK Contact Centres Billions
The UK contact centre industry is losing as much as a billion pounds a .....
CRM Customisation 'Improves Key Metrics'
Customisable applications allow organisations to better manage and collect information, something which is convincing .....
Virtualised Storage & Desktops 'Deliver Greater Efficiency'
With the rapid growth of virtualisation over the past few years, it is now .....
Firms 'Adopting Employee-Owned Notebook Schemes'
A growing number of organisations are implementing programmes that allow employees to use their .....
Datacentre Cooling Costs Increasing Yearly
As the number of spinning disks in external enterprise storage continues to increase, the .....
Security Software Market 'Still Growing'
The global security software market posted revenues of $10.4 billion (£5.3 billion) in 2007, .....
Security is Managers' Biggest IT Concern
A new study of IT decision makers has indicated that security is the biggest .....
Internet 'Enables Direct Marketing from Anything'
With the phenomenal growth of the internet and email in the last decade, everything .....
Mobile Payment Technology to Revolutionise Business Industry
A growing number of consumers are open to the idea of using their mobile .....
Online ID Fraud 'Easy for Criminals'
ID fraud is an easy way for criminals to steal money from business and .....
Poor Software 'Can Hamper M&A Activity'
Mergers and acquisitions (M&A) are running into failure because companies are unable to integrate .....
LTE Subscriber Networks Growing
There will be some 32 million subscribers to LTE (Long Term Evolution) networks by .....
Organisations Adopting Shared-Account IAM
The number of organisations around the world using software applications to manage passwords and .....
IT Security 'to Witness Major Changes'
The market for security software will experience major changes over the coming years, driven .....
PC Upgrades 'Can Reduce Environmental Damage'
Home consumers and small businesses can save money and reduce their electronic waste by .....
Nearly All Data Breaches 'Avoidable'
A new report released by IP network operator Verizon Business has concluded that as .....
New Asus Laptops to be Launched Next Month
A range of new notebooks is to be launched in the UK by Asus .....
Businesses Expected to Respond to all Communication Immediately
Clients and customers of businesses expect to have an immediate reply to any inquiry .....
World's 'Most Energy Efficient' Monitor Launched by LG
A monitor which is being touted as the most eco-friendly model of its kind .....
ISPs Should Get Permission for Use of Traffic Data
Permission should be sought from people who surf the web by internet service providers .....
Mobile Commerce Utilised by the US
The ease with which commerce can be conducted via mobile devices has been seized .....
Mobile Broadband USB Sticks Increasingly Popular
The use of mobile broadband USB sticks has become increasingly widespread, new findings have .....