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INDUSTRY NEWS


22 May 2008

Enterprise policies to social networking questioned


The issue of whether staff should be allowed to use external social networking sites, such as Facebook and MySpace at work is one that is vexing IT managers, and was the recent topic of debate at the Corporate Executive Programme.

Computer Weekly reports that some fifty executives from a wide range of industries gathered to discus the merits and pitfalls of allowing staff to access social networks from company workstations.

While many were concerned that allowing social networking could inhibit staff productivity and expose firms to security risks, others noted that social networking, like other web 2.0 technologies are transforming the way that companies do business and communicate with customers.

According to the website, the thought was also expressed that the provision of access to social networks at work will be essential for firms wanting to compete for top talent among a generation which is used to communicating via such technologies.

According to communications agency Society Media, social networking allows organisations to branch out into new demographics that traditional marketing, advertising and communications initiatives have struggled to reach.

© 2006 Adfero Ltd.

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