It’s your aim to grow and succeed in your chosen sectors of the communications marketplace at optimum costs and with minimum risks.
So at BT Wholesale it’s our aim to work with you to help you achieve that ambition.
Our strategy to take us there successfully together starts with a big vision. We see our whole purpose as helping you as our customer to thrive in a changing world – and to do that we need first to establish ourselves as a world-class enabler of converged network solutions.
We recognise the vital importance of technological convergence to the UK’s future. That’s why, underpinning everything we do, we are making a multi-billion pound investment in the 21CN programme: the most radical, the most ambitious and the most far-reaching next generation network transformation programme that’s happening anywhere in the world today.
To this we then add 4 key elements, to complete our strategic goals:
• Customer experience: we aim to deliver the best possible customer experience – in the knowledge that this is what you are committed to delivering to your own customers.
• Growth: we aim to maximise opportunities to give our customers sustainable and profitable growth.
• Costs: we aim to deliver the best cost global infrastructure and services business.
• People: we aim to develop a flexible, efficient workforce that’s totally focussed on your needs as our customer.
But how do all those elements and that broad, over-arching strategy practically shape up for you, depending on the nature of your own business, your market and your challenges? Simply like this:
If you’re a fixed line operator, we’re here to help you progress from legacy systems and networks to new wave and to ‘buy not build’ the networks you need – but also to diversify successfully in the suite of services you offer your customers, such as Wholesale Fixed Line Text.
If you’re a Mobile Network Operator, we’re here to help you broaden your horizons beyond mobile voice and data services by equipping you to extend your brand and enter new markets – for example, the UK Broadband market – or by capitalising on our range of managed solutions.
If you’re an Internet Service Provider, we’re here to help you progress up the value chain by adding value and distinction to your current offering with innovative applications in the form of our managed solutions, such as our managed VoIP service, BT Club Complete.
And if you’re a Service Provider, we’re here to help you expand your portfolio, enhance your customer service delivery and operate your own business more effectively – for example, by offering high-quality voice services with Wholesale Calls or outsourcing your helpdesks with our Call Centre solutions.
