BT Wholesale offers Service Providers a series of ‘white papers’ covering a range of business issues and the many possibilities and solutions that broadband technology can deliver. The papers are written by Nico Macdonald, an independent writer and researcher, specialising in technology, business, and design issues.
Business management
By its nature, business management touches a large number of people and organisations, many of which will be outside your organisation. It follows that broadband will help facilitate these connections.
Collaborations
One of the reasons we work together in companies and other organisations is that to achieve many objectives we need to combine our skills and our efforts in one place and at one time.
Customer management
Your relationship with your customers is mediated by communication, and it follows that you should be able to support these relationships more effectively using the internet, and particularly using broadband.
Managing websites
Developing and managing a company website is a collaborative process which benefits enormously from having a broadband connection.
Online publishing
Any business that creates a website in effect becomes an online publisher. The degree to which they need to consider themselves as publishers depends on the nature of the material they publish and how frequently they post new material.
Order processing
As well as being able to facilitate the sales process (see the Sales and Marketing white paper), broadband can speed order processing, including order completion and payment collection times, which can significantly help company cashflow.
Overview
Broadband refers to ADSL, and is a distinct technology for accessing the internet. Other technologies include modems, ISDN, cable, satellite, and leased lines.
Sales and marketing
Increasingly companies, and national and local government, are pushing for electronic procurement (e-procurement) and the pull to use digital networks for sales may become a push.
Supplier management
Both elements of the supplier relationship can benefit from using broadband, saving your company time and effort.
Technical support
Broadband has transformed the way in which businesses can source and manage technical support for their computers and networks.
